Your Digital Marketing Consultant

More About Me, Vicki…

Discover the person behind Vizmatic Marketing, how I got started, where marketing has led me, and why I’m so passionate about it.

My Journey

I’m what’s known as a full-stack marketer, an all rounder, a big-picture thinker, if you will! There’s not an area of digital marketing I haven’t been exposed to in my 19-year career, plus some direct and out of home stuff too. But, believe it or not, marketing wasn’t something I chose – It chose me!

Nearly two decades ago, my then employer threw me into the deep end, handed me the reins, and told me to “sort the marketing.” It wasn’t in my job description, and honestly, I had no clue about marketing – like, really, no clue! Challenge accepted, I studied the experts, analysed competitors and skilled up in everything from design to SEO.

Before I knew it, I was out-performing a £20k/month agency on a shoestring budget, which landed me a spot on the marketing committee for one of the largest financial groups in Cambridge.

That’s when I realised I’d found my niche, and I’ve been obsessing over keywords, marketing funnels and conversion metrics ever since!

My Experience

I didn’t learn marketing from a textbook—I learned it by doing! Hands-on experience, problem-solving, and a relentless drive to make marketing work.

I’ve been on all sides of the game: in-house, agency-side, and even putting my own money on the line for my own businesses. I’ve seen what works, what doesn’t, and where the real challenges lie for business owners.

I’m best known for my work in the medical travel insurance sector, where I played a key role in scaling the comparison website, MedicalTravelCompared.co.uk to a multi-million-pound business, progressing from Digital Marketing Manager to Sales & Marketing Director and, finally, MD. As part of CYTI Ltd – the company behind the brand – I also gained valuable insights from working alongside MoneySuperMarket.com, one of the biggest names in comparison marketing. From mastering paid search to driving ROI in tough markets, this experience shaped my approach to performance-driven marketing.

Later, I became Group Marketing Director and an investor in a leading pet insurtech company, gaining deep insight into the booming pet health and wellness market (and ending up with two dogs of my own!).

Beyond that, I’ve worked across industries in both DTC and B2B markets, from financial services to trade businesses, handling budgets from lean start-ups to £1m+ scale-ups. I’ve built teams, collaborated with agencies, and gotten my hands dirty doing what it takes to drive real results.

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My Values

My work is guided by a strong sense of honesty and integrity. I approach challenges with a positive, can-do mindset, always looking for creative solutions. I believe in the courage to do the right thing, even when it’s not the easiest path. Respect is key to me – I strive to make everyone feel valued, whether it’s the people I work with, my clients, or the consumers we serve. Teamwork is essential, and I thrive on collaboration, knowing that we achieve more together. These values drive my passion for delivering customer-centric, impactful marketing strategies that build trust and lasting connections.

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My Mission

My mission is to use my digital marketing expertise to do good, helping purpose-driven brands get their message out and create amazing customer experiences. I’m here to cut through the noise and offer clear, no-nonsense advice that helps businesses grow. I guide companies in navigating the complexities of digital marketing, ensuring they don’t waste time, money, or resources. My goal is to provide practical, realistic solutions that empower businesses to make the most of their marketing efforts and achieve real results.

My Approach

Straight talking, no fluff, I’m here to simplify marketing, not add to the noise. I focus on practical, no-nonsense consultancy, tailoring marketing support to what you need, whether that’s working solo or as part of a wider team. My goal is to take the hassle out of marketing and keep things moving in the right direction.

I don’t believe in cutting corners. If a job’s worth doing, it’s worth doing properly because getting it right the first time saves time, money, and headaches down the line. That’s the mindset I bring to every project, treating your advertising spend as if it were my own and ensuring every penny works hard.

I’m not an agency, and I’m certainly not here to push services that won’t work for your business. I work with select clients to provide the right support, not the most services!

I genuinely care about the businesses I work with and am invested in their success. I prefer to work with you, not for you, to get the best results! I’m hands-on, efficient and like to get things done. With years of experience in a highly regulated compliance environment, I’ve developed a keen eye for detail and clear communication, ensuring everything runs smoothly and transparently.

Vizmatic Marketing

Exning, Newmarket, Suffolk, CB8 7FQ

Services

Digital Marketing VA

Marketing Consultancy

Marketing Management

Marketing Strategy

Marketing Recruitment

Links

About Vicki

Contact

0333 8808 480

hello@vizmaticmarketing.co.uk

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